Pickens Plan

With America dependent on foreign nations for nearly 70% of its oil, T. Boone Pickens was the first to loudly sound the alarm alerting the country to the crisis. He also had a plan to lead the country out. But when a Texas oil billionaire wants to put his name and his fortune behind wind power and domestic natural gas, and wants to ask the country to share his commitment, having the right messaging is a must.

In the midst of a heated election year and partisan fights over energy and climate change, Gogerty Marriott worked to find the intersection of values and build a campaign centered on a message capable of cutting through the partisan noise. Emphasizing national security and the power of American self-sufficiency, Pickens championed The Pickens Plan across the country in television, print and online.

The campaign launched Pickens into the forefront of the energy debate, drew praise from former presidents, both presidential candidates and congressional leaders of both parties, and as of May 2013 had built a grassroots army of more than 2 million members.

Employing qualitative research and disciplined messaging, Gogerty Marriott helped a respected businessman transition from oil expert to an eminent voice on energy and America’s future.